UC Davis: This is an in-depth, five-week course for people already in the marketing profession. This course is a collaboration between UC Davis and Copyblogger. Though it is offered through a college, the course is not for academic credit.
Northwestern University: This course goes beyond just writing and moves into other information that’s extremely important but often glazed over in content marketing. The first month of learning for this course is free. After that it costs $49 dollars a month.
Harvard University: This new five-day program delivers the proven framework and foundational tools marketers need to design, implement, and manage a successful digital marketing strategy that achieves their business objectives. Students engage in hands-on exercises that help them build buyer and influencer personas, capture and measure critical data, communicate more effectively, and drive deeper customer loyalty and market share.Paid Courses
Marketing Motive: This is a self-paced advanced content marketing course that covers the basic strategies and tactics for all types of B2B and B2C content marketing, including blogging, email, social, and more. The focus on this course is on content creation rather than more complex topics like SEO, analytics, and paid promotion. Users can buy 180 days of access for a cost of 299 dollars.
Lynda: Lynda.com offers a variety of online content marketing courses, from basic topics like “What is Content Marketing” to output-specific courses that cover topics like creating a podcast or writing a blog post.
Lynda is a great option for those looking to continue learning about other topics such as graphic design or coding. Lynda.com requires a membership which costs 20 to 30 dollars a month.
Content Marketing University: This is one of the most popular sources for information on content marketing. The organization offers over 30 hours of curriculum covering all aspects of content marketing. The course is led by marketing leaders including Robert Rose. Over 25 percent of Fortune 100 companies have attended this course. The course costs 995 dollars a person with discounts available for alum and non-profits.
LinkedIn e-Learning: The popular social media site has a learning platform where students can learn how to develop, implement, and measure a winning marketing strategy using today’s tools and platforms. LinkedIn’s marketing course is designed to help students to master traditional marketing skills and provide information on the latest digital tools and techniques. The course covers everything from branding and public relations to SEO, PPC, web analytics, and social media marketing. The first week is of the course is free.Free Online Courses
There are many free online courses that can improve your content marketing skills. These are made available for a variety of time investments. Here are some of my favorites:
Content Strategy Courses:: Content strategy courses offers both a free and paid version of their course as well as the option to take the entire course or only the modules you think would be useful to your business from buyer personas to content promotion. The free course covers 8 mini lessons broken up into 5 days with short lessons that range from 2-20 minutes each. The paid course has a star lineup of instructors and some impressive success stories. The paid course starts at 997 dollars.
GA Academy: Analytics Academy helps you learn about Google’s measurement tools so that you can grow your business through intelligent data collection and analysis. Therea are several courses offered as a part of this academy including eCommerce analytics, GA for beginners and Google tag manager.
Data Analytics and Exel Pivot Tables: This Excel Business Intelligence training course is for all business users who are required to develop management reports, analyze data or ask ad-hoc questions of their data.These are critical skills for content marketers. In a recent report entitled ‘Big data: The Next Frontier for Innovation, Competition, and Productivity,’ McKinsey Consulting reports that data skills will become the basis for competition, innovation, growth and productivity. The report also highlights the need for approximately 1.5 million managers in United States with data skills.
Marketing in a Digital World: This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
Marketing in a Digital World is one of the most popular courses on Coursera, with over 150,000 learners. This class is rated by Class Central as one of the Top 50 MOOCs of All Time
Quicksprout University: Even if you are new to SEO, this online resource will help you with traffic-generation by providing conversion tutorials from the trusted co-founder of KISSmetrics and Crazy Egg.
Google Digital Marketing Course: This is an adwords certification course. Students may use the Digital Marketing course as a self-study training pack that can be completed at their own pace or professors may choose to incorporate the modules into their lesson plans. If opting into the optional AdWords Certification category, Google recommends that students review pay particular attention to the AdWords Fundamentals module.
SEO Training on Udemy: Optimizing a web site for search engines requires looking at many unique elements. These course gives practitioners of SEO insight into these elements, helping them to understand the broad field of website optimization
Content Marketing for B2B Enterprises: This course takes students through a four-step content marketing process. The course is structured in 19 video lessons, each lesson will take around 5 minutes. The entire course clocks in around 35 minutes. So, if you have an hour, you can knock this out over lunch!
The marketing courses listed above make up only a small sample of all the courses available to you to help expand your content marketing. You can find other lists of resources in these round ups online.
Content marketing courses are a great way to learn how to improve your marketing programs.