Pinterest Ads: A Simple Guide to Set You Up For Success
With 200 million users, Pinterest is a smaller social network than giants like Facebook and Instagram. But it's uniquely important for marketers as a place users visit to gather information about potential purchases. In fact, Pinterest beats out Instagram as a primary social media platform influencing purchasing decisions for U.S.
How to Advertise On Pinterest - A Step by Step Guide
So you're interested in learning how to advertise on Pinterest? Rand Fiskin from MOZ is predicting that Pinterest advertising will be a juggernaut in the upcoming 2015 year for social media advertising. He's predicting that advertising spending on the social media site will reach $50 million dollars.
Pinterest Raises More Money, Fetching a Valuation of $5 Billion
The business of online scrapbooking is getting more valuable - at least in the eyes of investors. Pinterest said on Thursday that it has raised $200 million in a new round of fund-raising, at a valuation of $5 billion. At that level, the social network has joined the upper echelons of the start-up hierarchy.
The Secret Behind Pinterest's Growth Was Marketing, Not Engineering, Says CEO Ben Silbermann
Pinterest, which CEO Ben Silbermann describes as a tool that helps people find inspiration, is now the third-largest source of referral traffic on the Internet. But growth wasn't easy for the company, Silbermann told a rapt audience at Y Combinator's Startup School at Stanford University on Saturday.
Pinterest Launches First Paid Ads With Kraft, Gap and Others
Pinterest is finally setting out to make some money. The social-bookmarking company catapulted to renown from total obscurity among marketers and publishers in late 2011, when its user base and the traffic it delivered began to spike. It's raised $564 million since it was founded in 2010, but has taken a leisurely approach to building a business.
Brands without a presence on Pinterest are doing themselves a disservice, new research suggests. Pinners who actively engaged with an advertiser's content on the pin-based social network had a 40% larger shopping cart at checkout, according to analysis of three brand clients by real-time information provider Neustar.
Home Depot Is Building Out Visual Discovery and Shopping on Pinterest
Home improvement retailer Home Depot and visual network Pinterest have partnered to expand Pinterest's visual discovery feature-Shop the Look, with more than 100,000 shoppable products-to capitalize on consumer search behavior on the platform and overcome search engine shortcomings. To shop a pin, users tap the white circle on a product to see similar, shoppable items, including vanities, faucets, lighting, textiles and décor.
The Home Depot has forged a partnership with Pinterest to expand the social network's visual discovery feature, Shop the Look, according to a press release. The partnership will expand Shop the Look to include over 100,000 home décor products, such as vanities, faucets, lighting, textiles, tabletop and interior décor.